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Wouldn't it be great if having a superior product or service was enough to make a company successful? Unfortunately, we would be hard pressed to recite a list of companies that competed with others and came out on top based soley on quality.
A logo is what anchors companies to their brand and makes consumers recognize the quality and service behind the graphical representation. Where would Coca Cola, Budweiser, Nike, Apple and millions of others be without their very recognizable logo? Their logo is how they established brand awareness.
Everything else a business does to market themselves is tied to their logo: website, sales collateral, marketing premiums, business cards, and merchandising. Please see the dropdown menu under Portfolios for a sampling of the other areas.